Un estudio de los efectos de la promoción turística y el impacto mediático de la Vuelta Ciclista a España en el contexto de la región de Extremadura

Authors

  • Rocío Blanco Gregory Universidad de Extremadura
  • María Porro Nieto Universidad de Extremadura

DOI:

https://doi.org/10.6093/2611-6693/9628

Abstract

This article focuses on sports tourism in the context of a cycling event such as the Vuelta Ciclista a España, an event that has been growing gradually over time, becoming part of the professional calendar. This cycling competition takes place over a period of twenty-one days, in which selected and invited teams take part.

It is usually held at the end of August or the beginning of September, thus closing the three major cycling tours that lead the men’s World Tour category, which usually begin in May with the Giro d’Italia and continue in July with the Tour de France. 

This research analyzes some of the stages of the 2013 route that make up this great Vuelta in order to find out the social and tourist impact that they caused to the different localities through which they travelled and stayed overnight. It also aims to examine the profile of the tourist who travels in the form of sports tourism in order to enjoy the cycling races in situ and, in turn, to be close to their idols, as this sport is one of the few in which there is such proximity between the athletes and the public attending the event.

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Author Biographies

Rocío Blanco Gregory, Universidad de Extremadura

Rocío Blanco-Gregory is Associate Professor at the University of Extremadura (Spain), where she teaches Sociology of Leisure and Tourism, Human Resources Management and Scientific Communication and Documentation Technologies in the Master’s Degree in Research. Her scientific activity, in line with her previous studies and research from a quantitative and qualitative approach, mainly concerns the following areas: migrations in Southern European countries, sustainable tourism and local development, tourist carrying capacity in recreational sites, organisational development and entrepreneurship in agro-ecology, Sport and Tourism. She has participated in several European and national projects on tourism and entrepreneurship. She is the author of books and numerous articles published in national and international journals. Her most recent publications are Planning and Sustainable Management in Recreational Spaces (Sintesis, 2021) and Crowding Perception at the Archaeological Site of Tulum, Mexico: A Key Indicator for Sustainable Cultural Tourism (Land – MDPI, 2022).

María Porro Nieto, Universidad de Extremadura

María Porro Nieto has a degree in Tourism from the University of Extremadura and currently works at the tourist office in the town where she lives, Zafra (province of Badajoz, Extremadura). She has collaborated in different research projects with the Department of Business Management and Sociology of the University of Extremadura. She continues learning in order to achieve a higher level in various languages such as English and Portuguese, as well as taking part in some courses provided by the tourist office (“tourist products’ creation”, “destino en detalle”). She has also attended online to different talks related to sports, nutrition and women offered by the association Las Mujeres nos movemos. Interested in sports since she was too young, especially in figure skating and cycling. In cycling, she has been federated from the lower categories until nowadays, with several participations in the Spanish Championships and in a UCI World Marathon.

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Published

20.12.2022

How to Cite

Blanco Gregory, Rocío, and María Porro Nieto. 2022. “Un Estudio De Los Efectos De La promoción turística Y El Impacto mediático De La Vuelta Ciclista a España En El Contexto De La región De Extremadura”. Eracle. Journal of Sport and Social Sciences 5 (1):126-47. https://doi.org/10.6093/2611-6693/9628.

Issue

Vol. 5 No. 1 (2022): Media, Society and Cycling Cultures

Section

Articles