Fashion and body image

Abstract

This article seeks to understand how the ideal of the perfect body is built under the influence of fashion, intervening in social and cultural representation and its impact; and what is the way to a possible inclusion of body diversity in fashion. Likewise, contribute to the studies of fashion and body image by presenting different scenarios that reflect the incipient demand by consumers in relation to exclusion in fashion. Some voices of different social actors of the Argentine territory, who seek to be heard, will be relieved. They are loaded with values and experiences that manifest a need for change.