“Utterly Butterly”

Language and Culture in Indian Advertisements

Abstract

The aesthetics, sheer intelligence, creativity and universality of advertisements make them an extremely appealing and attractive genre to study. There have been numerous studies on advertisements in different post-colonial countries and the aesthetics behind them. However, there hasn’t been any substantial study dealing with contemporary advertisements the main. This paper will try to map out the universality (through language) of certain advertisements in post-colonial globalized India.